copywriter
The Beer brochure
Who knew sales collateral could be so crisp and refreshing?
Continental is more than a tire company. In fact, their mobility technology touches every inch of the global supply chain. So we partnered with an award winning craft-brewer, and actual Continental customer, to create a German-American style lager packaged as an interactive sales kit. Prost!
Orange, red, blue, and white compact tractor dealers all repeat the same line to their customers:
“If you buy a John Deere, you’re just paying for expensive green paint.”
So we armed John Deere dealers with what they needed to fight back. We removed the paint and challenged the competition. Head to head. Iron against iron. To prove that the John Deere compact utility tractor’s dominance is deeper than the paint.
Rear Implement Position Control Challenge
POST COPY: Hitch height shouldn’t be a guessing game. Lower your attachment to the same height every time with the 1025R’s Position Control Hitch. Stop by (dealer) today to discover the difference.
Seat Comfort Challenge
POST COPY: Make hard work easier on you. The 1025R’s premium, marine-grade vinyl seat with superior S suspension makes a big difference after a long day. Stop by (dealer) today to discover the difference.
Mower Deck Challenge
POST COPY: Get down to work without getting down on the ground. Connect and disconnect the 1025R’s AutoConnect™ Mower Deck with ease. Stop by (dealer) today to discover the difference.
Pedal Operation Challenge
POST COPY: Don’t trip over your own foot. The 1025R’s Hydrostatic Twin Touch Pedals are intuitively designed to be intuitive, comfortable and convenient. Stop by (dealer) today to discover the difference.
Work Light Challenge
POST COPY: Don’t let low light keep you from a job well done. Powerful LED front-mounted headlights and fender-mounted work lights come standard on the 1025R. Stop by (dealer) today to discover the difference.
The MAzda SErvice Promise
We were asked to provide Mazda dealers with a script that encapsulated the Japanese hosting tradition of Omotenashi.
Beverage Transfer Hose
The Continental team visited the Unified Wine & Grape Symposium to show off their new line of beverage transfer hoses. They needed a campaign to support their visit that highlighted the fact that their new hoses imparted no taste on the beverage they were transferring.
The line wrote itself!
